16 mar 2013

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TO BRING INSPIRATION AND INNOVATION TO EVERY ATHLETE* IN THE WORLD.
* IF YOU HAVE A BODY, YOU ARE AN ATHLETE.

Before there was the Swoosh, before there was Nike, there were two visionary men who pioneered a revolution in athletic footwear that redefined the industry.Bill Bowerman and Phil Knight shook hands and formed Blue Ribbon Sports in January 1964, which officially became Nike, Inc. on May 30, 1978. The company took its name from Nike, the Greek goddess of victory.

Since then Nike has been and still is the world’s leading innovator in athletic footwear, apparel, equipment and accessories. Nike will always seek new and innovative ways to develop superior athletic products, and continue to push the boundaries to create game-changing design and inspiration.

Nike Sportswear, or NSW in short, is the high-end lifestyle collection. With pieces that can easily be worn on or off the field, the NSW collection embodies a modern and fashionable yet functional aesthetic that does not stray far from Nike’s athletic origins. Within the NSW umbrella are mini-collections such as the Jun Takahashi’s GYAKUSOU collection – which combines Jun’s functional design aesthetic with with Nike’s performance innovation expertise. Nike Sportswear is designed for sport, crafted for life, and embodies the past, present and future simultaneously.

Nike Sportswear Products: Air Force 1, Dunk, Air Max 1, Air Max 90, Cortez, Windrunner, N98 Track Jacket, GS Polo, AW77 Hoodie, Destroyer, Tee Shirt, Racer Back Tank, Skinny Dunk, Cheyenne Backpack, Raceday, Duffle, Air Max 95, Air Max 97, The Blazer, Air BW Gen II, Air Zenyth, Lunar Rejuvenate.

Follow Nike Sportswear: Vimeo, Twitter, Facebook, YouTube

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