13 jun 2013
New Balance Founded in 1906 as the New Balance Arch Support Company. New Balance has grown to become one of the largest makers of sports footwear in the world.
In 1906, William Riley was inspired by a chicken foot to create a new way to meet the needs of consumers in motion. More than 100 years later New Balance is still dedicated to providing innovative products that help consumers in their quest for personal achievement.
New Balance has been responsible for a number of firsts in our industry through the continual improvement and advancement of our products and a relentless drive to achieve a better fit and performance for all.
New Balance has been a brand focused on understanding the needs of athletes and designing products to match its intended use and has unlike few within the sport industries, managed to stay true to their original ideas and values for over 100 years.
Let`s make Excellent Happen.